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Lands' End Men's Fall Preview 2004

Men's casual catalogue.

This catalogue was all about classic clothing. We shot this in Virginia and used a wonderful old Mercedes as a prop. We also used a vintage Rolex Submariner watch on the shoot, added an article in the catalogue about buying vintage watches, and gave the Rolex away as a competition prize. Throughout the book each section opened with a large colour stack showing the fabrics in detail, and a description of the classic fabrics.

© 2025 JONATHAN LOCKETT CREATIVE

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