A buying guide to new women's chinos.

One of the most successful Lands' End items, the chino, was refitted and additional styles were added. I wanted to highlight the main differences in the season which came down to the silhouettes. We styled them with plain white t-shirts and shot them all in the same colour, from the side to really show the different shapes. We follwed this up with a very clear shot and graphics on the following pages.